Scoring calls isn't fortune-telling.
Aelo is a measuring instrument for sales. The same rubric on every call, and under every score a line from the transcript you can open and replay. Not an opinion — a citation.
What isn't defined can't be measured. What isn't measured can't be improved. What isn't improved degrades.after Lord Kelvin
Why does one rep close 15% and another just 5%?
If the answer is “gut feel”, you're not managing — you're guessing. Moneyball for sales: strong teams don't argue about talent, they measure what wins.
spent listening by hand
Two hours of listening a day add up to 66 working days a year — per manager, lost to rewinding recordings.
of calls ever reviewed
Typical for manual QA. The other 90% are a black box: mistakes repeat, new reps learn from hearsay.
QA doesn't scale
Add five reps and the review queue doubles. Hiring breaks manual QA.
Three jobs. One instrument. Done well.
Calls in, structured out.
Captures from Bitrix24 telephony, Streamtelecom, Binotel and the public API. Transcribes, diarises and redacts supported phone, email, payment-card and valid IBAN patterns before model analysis.
Not an opinion — a citation.
Every score points to the transcript line that earned it: “Discovery — 2.1” is one you can open, read and replay. Scorecards stay versioned — same questions and weights, old analyses pinned to their version.
The next 1:1, ready.
Scored result in the rep's inbox before standup. Trend lines per skill and per team — coaching prep, not personnel files. No retro-fitting required.
The score. The why. The fix.
The score
One number on the same scale for every call — 0 to 100, against your rubric.
The why
Under each number, the transcript line that earned it — one click from the recording.
The fix
A concrete next step and a 1:1 talking point — not just a figure in a report.
One score, two views.
Reps see their own game, managers see the field. One standard, two perspectives — and both are about growth, not surveillance.
Not surveillance: we score the call against a rubric, not the person. Supported phone, email, payment-card and valid IBAN patterns are masked before model analysis.
Your own skills, week-over-week trend and where to push next — privately. No public leaderboard shaming.
The whole team on one standard: where the funnel leaks and which calls need attention — visible at a glance.
Numbers straight from production.
A distributor of agricultural machinery and spare parts routes every inbound and outbound sales call through Aelo. Occasional manual spot checks became full coverage — every call transcribed, scored on 30+ metrics, filed to the CRM. Managers now coach on real patterns instead of guesswork.
Read the full case study →Customer names stay private until they opt in. The numbers below come from Aelo's production ledger.
Built for teams where the pipeline lives in calls.
Price it for your call volume.
Move the sliders. The number updates. From $59/mo · billed monthly · cancel any time.
Everything you'd ask on a demo call.
Still curious? Talk to a human. Most demos run 20 minutes.
Which CRMs does Aelo work with today?
What telephony systems are compatible?
How accurate is the transcription?
How reliable are the scores themselves?
Is my data secure?
How does the free start work?
How is this different from building it ourselves with OpenAI?
Stop scoring calls by feel.
100 free minutes every month, no credit card. Bring three of your worst calls — we'll show you the pattern by the end of the week.