A measuring instrument for sales conversations.
Aelo turns every call and chat into structured data your managers can actually use: 25 parameters, analysis profiles you control, direct CRM delivery and prepaid spend you watch in real time, with a monthly cap that alerts you as you approach it. Under every score, a line from the transcript: not an opinion, a citation.
Reps see their game. Managers see the field.
One score, two views. A rep sees their own skills and where to push next; a manager sees the whole team on one standard. It's coaching, not surveillance: the call is scored against a rubric, not the person.
- Rep view: your own skills, week over week
- Manager view: the whole team on one standard
- A private standing on quality — no public leaderboard shaming
- Supported PII patterns are redacted before model analysis
25 parameters per conversation.
Quality score. Sale probability. Sentiment arc. Objection class. Talk ratio. Script adherence. Compliance flags. Summary + next-step.
Quality & outcome
- Quality score
- Sale probability
- Lead qualification
- Recommended next step
Conversation dynamics
- Talk ratio
- Sentiment arc
- Filler / minute
- Interruption count
Content & risk
- Objection class
- Script adherence
- Compliance flags
- Mention tracking
Operations
- Analysed minutes
- Processing time
- Verification status
- Raw transcript + diarisation
What customers say, across the flow of conversations.
Quality control answers how the rep did. Voice of Customer answers what customers talk about — over a period, split by who acts on it. Available on Pro and above.
- Sales: the objections customers raise, grouped by reason
- Marketing: competitors and how they were spoken of; pricing, demand and trend signals; the needs customers named
- Product and service: feedback from incident to praise; supply and regulation signals
- On the marketing and product tabs every row reads “in K of N conversations” with the change on the previous period, and opens to the most recent conversations behind it
Not an opinion — a citation.
Every score points to the transcript line that earned it. “Discovery — 2.1” is something you can open, read and replay — not a hunch, a citation. And each score is pinned to the scorecard version it was graded on.
- Any number traces back to a passage of the conversation
- Scorecards are versioned — old scores stay reproducible
- One standard on every call — no “gut feel”
- Score audit: who, when and on which scorecard version
Your playbook. Your rules.
Toggle analysis modules on and off. Build analysis profiles and bind them to conversation categories. Define script rules with a weight on every step and phrase. No rebuild required when your playbook changes.
- Analysis profiles bound to a conversation category
- 25 analysis modules, switched on or off per profile
- Script rules: steps, phrases, weights, required and order
- Duplicate a profile to start from a working one
Filed where work already happens.
Scores and summaries land on the CRM record. Tasks auto-created. Timeline annotated. Deal stage suggested. Bitrix24 is the native integration; a connector for any other CRM is built to order.
- Bitrix24 — live, fully supported
- Any other CRM — connector built to order: 1 working day to scope, 2–3 weeks to ship
- REST API + webhooks for any CRM
- Score + summary + next-step synced per record
Every analysis is checked against the transcript.
An independent pass re-reads the transcript and checks what the analysis says about safety and facts. CRM fields and agreements the transcript does not confirm are not delivered, and the record is flagged for review.
- Safety and facts checked on every analysis
- CRM automation runs only on verified analyses
Spending that cannot run away from you.
One fixed rate per analysed minute, set by your plan. The cost of every analysis lands in the billing log. Prepaid, so nothing runs on credit. First finance-friendly AI tool you've ever bought.
- Per-call cost transparency
- Monthly budget limit — alerts as spending crosses fixed shares of it; a bulk CRM import that would exceed it does not start
- In-app and email alerts at 50, 80, 95 and 100 % of the limit
- Prepaid balance — nothing runs on credit
Three things Aelo will never be.
Clarity comes from boundaries. Here's what we deliberately don't do.
Not a chatbot.
Aelo doesn't talk to your customers or draft your emails. It measures conversations that already happened and files the verdict — a scorecard, not an assistant.
Not an enterprise rip-and-replace.
No six-month rollout, no "transformation programme", no procurement-negotiated per-seat contract. Install it, point it at your calls, read scores the same morning.
Not surveillance of your reps.
Aelo scores the call against a rubric you control — not the person. Supported phone, email, payment-card and valid IBAN patterns are masked before model analysis; managers get coaching signals, not a wiretap.
When you should not buy Aelo.
We'd rather lose the sale than win the wrong one. Skip Aelo if any of these is you.
- You're on Salesforce or HubSpot and want deep CRM sync working out of the box today — Bitrix24 is the only native integration; for anything else it's our REST API, or a connector built to order (1 working day to scope, 2–3 weeks to ship). If you can't wait for either, Gong fits Salesforce better.
- You run fewer than ~50 calls a month. The pattern only shows up at volume; below that, manual review is honestly cheaper.
- You want a team to run QA for you. Aelo is a product you operate, not a managed QA service.
- You need fully on-prem with no external models at all. Aelo does not offer that deployment model today.
Still reading? Then you're who Aelo is built for. Start free — 100 analyzed minutes a month, no card — bring three real calls.
The questions a buyer actually asks.
Real objections, answered plainly. If yours isn't here, a 20-minute demo will cover it.
How accurate is the AI scoring, really?
Do my reps know they're being scored?
How long does setup actually take?
How is the cost calculated, and can it surprise me?
Why not just build this on the OpenAI API ourselves?
Stop listening. Start coaching.
Every day without Aelo is another day of blind spots. Every unreviewed call is a missed coaching moment. 100 free minutes every month, no credit card.