A measuring instrument for sales conversations.
Aelo turns every call and chat into structured data your managers can actually use: 30+ metrics, a scoring builder you control, direct CRM delivery and budget caps that hold. Under every score, a line from the transcript: not an opinion, a citation.
Reps see their game. Managers see the field.
One score, two views. A rep sees their own skills and where to push next; a manager sees the whole roster on one standard. It's coaching, not surveillance: the call is scored against a rubric, not the person.
- Rep view: your own skills, week over week
- Manager view: the whole roster on one standard
- A private standing on quality — no public leaderboard shaming
- PII is redacted before any model sees the call
30+ metrics per conversation.
Quality score. Sale probability. Sentiment arc. Objection class. Talk ratio. Script adherence. Compliance flags. Summary + next-step.
Quality & outcome
- Quality score
- Sale probability
- Lead qualification
- Recommended next step
Conversation dynamics
- Talk ratio
- Sentiment arc
- Filler / minute
- Interruption count
Content & risk
- Objection class
- Script adherence
- Compliance flags
- Mention tracking
Operations
- Cost breakdown
- Processing time
- Vendor used
- Raw transcript + diarisation
Not an opinion — a citation.
Every score points to the transcript line that earned it. “Discovery — 2.1” is something you can open, read and replay — not a hunch, a citation. And each score is pinned to the scorecard version it was graded on.
- Any number traces back to a passage of the conversation
- Scorecards are versioned — old scores stay reproducible
- One standard on every call — no “gut feel”
- Score audit: who, when and on which scorecard version
Your playbook. Your weights.
Toggle metrics on/off. Build scoring profiles per category. Weight each criterion. Save, clone, version. No rebuild required when your playbook changes.
- Per-category profiles (outbound, inbound, support, retention)
- Weighted criteria with plain-English descriptions
- Version history + rollback
- A/B test scoring profiles on past calls
Filed where work already happens.
Scores and summaries land on the CRM record. Tasks auto-created. Timeline annotated. Deal stage suggested. Bitrix24 live, more CRM connectors on the roadmap.
- Bitrix24 — live, fully supported
- More CRM connectors — on roadmap
- REST API + webhooks for any CRM
- Score + summary + next-step synced per record
Swap ASR and LLM any time.
ASR and LLM are configuration, not commitment. Pin the model per language. Switch when costs shift. No migration, no contract.
- ElevenLabs Scribe, OpenAI Whisper, Deepgram
- GPT-5.4 mini, Claude, Gemini, open-source models
- Per-project, per-language overrides
- Cost + accuracy comparison built in
Budget caps that actually hold.
Per-call price preview. Breakdown by model and token. Project-level caps that pause processing automatically. First finance-friendly AI tool you've ever bought.
- Per-call cost transparency
- Project-level monthly caps
- Auto-pause on threshold
- Forecast + variance report
Three things Aelo will never be.
Clarity comes from boundaries. Here's what we deliberately don't do.
Not a chatbot.
Aelo doesn't talk to your customers or draft your emails. It measures conversations that already happened and files the verdict — a scorecard, not an assistant.
Not an enterprise rip-and-replace.
No six-month rollout, no "transformation programme", no procurement-negotiated per-seat contract. Install it, point it at your calls, read scores the same morning.
Not surveillance of your reps.
Aelo scores the call against a rubric you control — not the person. PII is masked before any model sees it; managers get coaching signals, not a wiretap.
When you should not buy Aelo.
We'd rather lose the sale than win the wrong one. Skip Aelo if any of these is you.
- You're on Salesforce or HubSpot with no plan to use Bitrix24 or our API — today the deep CRM sync is Bitrix24-only. On Salesforce, Gong fits better.
- You run fewer than ~50 calls a month. The pattern only shows up at volume; below that, manual review is honestly cheaper.
- You want a team to run QA for you. Aelo is a product you operate, not a managed QA service.
- You need fully on-prem with no external models at all. Talk to us about Enterprise — otherwise we're probably not your tool yet.
Still reading? Then you're who Aelo is built for. Start free — 30 analyzed minutes a month, no card — bring three real calls.
The questions a buyer actually asks.
Real objections, answered plainly. If yours isn't here, a 20-minute demo will cover it.
How accurate is the AI scoring, really?
Do my reps know they're being scored?
How long does setup actually take?
How is the cost calculated, and can it surprise me?
Why not just build this on the OpenAI API ourselves?
Stop listening. Start coaching.
Every day without Aelo is another day of blind spots. Every unreviewed call is a missed coaching moment. Thirty free minutes every month, no credit card.