Scoring calls isn't fortune-telling.
Aelo is a measuring instrument for sales — not a chatbot. The same rubric on every call, and under every score a line from the transcript you can open and replay. Not an opinion — a citation.
What isn't defined can't be measured. What isn't measured can't be improved. What isn't improved degrades.after Lord Kelvin
Why does one rep close 15% and another just 5%?
If the answer is “gut feel”, you're not managing — you're guessing. Moneyball for sales: strong teams don't argue about talent, they measure what wins.
spent listening by hand
Per manager. 66 working days a year lost to rewinding recordings.
of calls ever reviewed
The other 90% are a black box. Mistakes repeat; new reps learn from hearsay.
QA doesn't scale
Add five reps and the review queue doubles. Hiring breaks manual QA.
Three jobs. One instrument. Done well.
Calls in, structured out.
Captures from Bitrix24 telephony, Binotel, Ringostat and generic SIP. Transcribes, diarises, redacts PII before the model sees it.
Not an opinion — a citation.
Every score points to the transcript line that earned it: “Discovery — 2.1” is one you can open, read and replay. Scorecards stay versioned — same questions and weights, old analyses pinned to their version.
The next 1:1, ready.
Scored result in the rep's inbox before standup. Trend lines per skill, per cohort, per manager. No retro-fitting required.
The score. The why. The fix.
The score
One number on the same scale for every call — 0 to 100, against your rubric.
The why
Under each number, the transcript line that earned it. Not an opinion — a citation.
The fix
A concrete next step and a 1:1 talking point — not just a figure in a report.
One score, two views.
Reps see their own game, managers see the field. One standard, two perspectives — and both are about growth, not surveillance.
Not surveillance: we score the call against a rubric, not the person. PII is masked before any model sees it.
Your own skills, week-over-week trend and where to push next — privately. No public leaderboard shaming.
The whole roster on one standard: where the funnel leaks and who needs coaching — visible at a glance.
Price it for your call volume.
Move the sliders. The number updates. From $59/mo · billed monthly · cancel any time.
Stop scoring calls by feel.
30 free minutes every month, no credit card. Bring three of your worst calls — we'll show you the pattern by the end of the week.