Aelo vs Gong

TL;DR. Aelo and Gong both turn sales conversations into structured signals, but they target different teams. Aelo is a self-serve SaaS aimed at SMB and mid-market sales teams, with a transparent $59–$559/month price, native Bitrix24 integration, and EU hosting on Cloudflare. Gong is an established enterprise revenue-intelligence platform with a large North American install base, a deeper coaching and forecasting layer, and a sales-led procurement process.

Quick verdict

Independent comparison — not affiliated with Gong. Specific Gong pricing, regions, and feature availability change over time. Confirm details on the vendor’s website before deciding.

What is the “Gong class” of tools?

Conversation intelligence — also called revenue intelligence — treats sales conversations as data rather than archive entries. Once every call is automatically transcribed and analysed, three things appear that a CRM alone never shows:

• what reps actually say on calls, not what they logged in the CRM from memory;
• call quality measured on one standard across the whole team, instead of gut-feel reviews of a 5–10% sample;
• commitments, objections, and at-risk deals visible across the entire call base, not just the calls a manager had time to hear.

Gong defined this category for the enterprise. Aelo brings the same class of tooling to teams that live in Bitrix24 — without the enterprise contract.

Where Gong is the better fit

Gong is a strong default if any of the following describe you:

• Enterprise procurement. Your team has the time and budget to run a multi-quarter evaluation, security review, and a sales-led contract.
• North-American-centric stack. Your CRM is Salesforce, your reps live on calls in English, and you want a platform that already integrates with the long tail of US telephony vendors.
• Mature revenue-intelligence needs. You want forecasting, deal scoring, manager coaching workflows, and a learning library out of the box.
• Large historical corpus. You have years of recorded calls and want a vendor with mature retrieval, search, and benchmarking on top of them.

If those match, Gong is a safe choice and you should evaluate it directly.

Where Aelo is the better fit

Aelo is built for the layer underneath the enterprise market — teams that want measurable analytics without an enterprise contract.

• You run on Bitrix24. Aelo ships as a full embedded application inside Bitrix24, scoring every call and writing the verdict back onto the lead or deal. Gong’s Bitrix24 integration is not a primary use case.
• You need transparent SMB pricing. Aelo’s tiers are public: Starter $59, Pro $129, Business $269, Scale $559, Enterprise on request. The only pricing axis is analyzed minutes — you start free with 30 minutes a month, no credit card.
• You need EU hosting and a clear processor. Calls and transcripts are processed on Cloudflare in the EU. The data processor is Auspex Streamline S.L., a Spanish entity with a published DPA.
• You want to start in 15 minutes. Aelo’s onboarding is self-serve. Connect your CRM and telephony, define a scorecard, and the next call is analysed automatically.
• You want predictable spend. Each plan includes monthly audio minutes with a transparent per-minute rate beyond them — no seat licenses, no opaque tiers. Budget alerts warn you before spend gets away from you, and the free plan stops hard at its included minutes.
• You need every score to be auditable. Each Aelo score points to the exact line in the transcript that earned it — not an opinion, but a citation you can open and replay. Every verdict traces back to the passage and the scorecard version behind it.

Pricing comparison

Aelo publishes its tiers on the pricing page:

• Pay as you go — free. 30 analyzed minutes a month, then 6.5¢ per minute from a prepaid wallet — full pipeline, dashboards, Prompt Builder, Bitrix24.
• Starter — $59/mo. 1,000 analyzed minutes at 5.9¢ per minute, transcription + AI analysis pipeline, Bitrix24 integration, alerts and routing rules, data export.
• Pro — $129/mo. 2,500 minutes at 5.2¢ per minute, direct telephony sources, CRM import and delivery rules, human review queue, call scripts, email digests.
• Business — $269/mo. 6,000 minutes at 4.5¢ per minute, unlimited projects and scoring profiles, priority support.
• Scale — $559/mo. 14,000 minutes at 4.0¢ per minute, the lowest self-serve rate, up to 100 team members.
• Enterprise. Custom minute volume and per-minute rate (≤3.5¢), SLA, dedicated support.

Price scales on one axis only — analyzed minutes. Every workspace starts free with 30 minutes a month, no credit card. Annual billing saves 20%.

Gong does not publish list prices. In public sources Gong is described as a higher-touch, enterprise-priced platform billed per seat with annual contracts. Always request a current quote from Gong directly.

Order of magnitude, not a discount. The two pricing models rarely land in the same range: Aelo bills analyzed minutes — a 10-rep team typically fits Pro at $129/mo or Business at $269/mo — while Gong is billed per seat on an annual enterprise contract, with public sources describing four-figure monthly budgets for a team that size. Run your own numbers, but expect the gap to be an order of magnitude, not a percentage.

Integrations

For Gong’s current integration catalog, see gong.io.

Frequently asked questions

Is Aelo a Gong alternative?

Aelo covers the same job-to-be-done as Gong — turn sales conversations into structured signals and feed them back into the CRM — but it targets SMB and mid-market teams rather than the enterprise segment Gong focuses on. If you need a self-serve, transparently priced platform with a Bitrix24-native experience and EU hosting, Aelo is a direct alternative.

Does Gong integrate with Bitrix24?

Gong’s integration catalog centres on Salesforce, HubSpot, and Microsoft Dynamics; Bitrix24 is not a primary, natively supported CRM for Gong. If your team runs on Bitrix24 and you want call analytics that live inside the CRM — the verdict written onto the lead or deal, a Smart Process with the full breakdown, alerts and tasks — that is what Aelo is built for: a full embedded Bitrix24 application, not a generic webhook. Confirm Gong’s current connector list on gong.io before deciding.

Can Aelo replace Gong for an enterprise team?

For very large North-American sales orgs that already standardised on Gong’s coaching, library, and forecasting workflows, Aelo is not a like-for-like replacement today. Aelo’s analysis layer is mature, but Gong’s revenue-intelligence layer above it has years of head start.

Does Aelo host data in the EU?

Yes. Aelo runs on Cloudflare Workers with EU data residency, and the data processor is Auspex Streamline S.L., a Spanish entity. The DPA is published at /en/legal/dpa/.

Can I move from Gong to Aelo?

You can run Aelo in parallel from your Bitrix24 (or via API) without disturbing your Gong setup. Most teams pilot Aelo on a single team or workspace, compare scoring outcomes, and decide before the trial ends.

Where can I see live pricing?

Pricing for Aelo is on /en/pricing/ and updates immediately with any change. For Gong’s current pricing, contact Gong directly — they do not publish a list price.